If you hold an ICICI Bank credit card, there’s a new portal worth checking before your next redemption or voucher purchase. ICICI Bank has launched iShop Rewards 360, a rewards portal that is meant to work in a similar way to HDFC’s SmartBuy and Axis Bank’s Grab Deals.
The big draw here is the promise of accelerated reward points when you use the portal. The portal is positioned for two specific use cases: buying vouchers and making travel bookings. In other words, this is not just a generic shopping page — it’s a rewards accelerator for cardholders who already spend through partner platforms and want to squeeze more value out of those transactions.
For cardholders, the practical question is simple: should we shift some of our voucher and travel spends through this portal? If the accelerated earning is strong enough, the answer could be yes, especially for people who regularly buy gift vouchers or book flights and hotels online. That’s because rewards portals often become the easiest way to boost returns without changing your core card.
The comparison to SmartBuy and Grab Deals is important. Those platforms have become central to the way many Indian cardholders maximize returns, so ICICI launching its own version suggests the bank wants a bigger share of that high-value spend. If you already use ICICI cards for everyday purchases, this portal could make the card more competitive for travel and voucher redemptions too.
What matters most is that this is a new tool for extracting more value from the same card. Even if you don’t change your primary card, a portal like this can improve your effective return on spend when you route eligible purchases through it. For reward hunters, that’s exactly the kind of feature that deserves attention because it can quietly improve your wallet without requiring a new card application.
This also gives ICICI cardholders a reason to revisit their spending habits. If you’ve been buying vouchers directly or booking travel elsewhere, you may now want to compare the rewards you’d get through iShop Rewards 360. The difference between regular card earning and portal-boosted earning can be meaningful, especially on larger spends.
What You Should Do: If you use an ICICI credit card, check iShop Rewards 360 before your next voucher purchase or travel booking and compare the reward upside against your usual checkout path. If the accelerated earning works in your favor, route those spends through the portal and keep it in your regular rewards strategy.